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Why You Should Have an Effective PMS!

November 4, 2019 | The Lobby Boy | No Comments

Cloud Property Management Software

Hotels not only need a system, but a good and efficient online booking, channel marketing and property management system!

I say this because of a personal experience that I have never gotten over to this very day.

“I was making a booking at some hotel that I won’t mention. Right from the start, I could sense something was wrong and I should have paid more attention to all the red flags, but since most of the hotels were fully booked due to an event in that part of the city, I was desperate.

It (booking website)  started by forcing me to first open an account with them. Why would they want me to go through all that hassle?

I went ahead and eventually made the hotel booking and even paid directly through the system using my credit card.

Being somewhat sure that everything was okay, I got out of the cab and walked up to the reception on the day of check in. Showed the receptionist my confirmation reference and for some reason, she couldn’t find my name in the system. She spent half an hour trying to figure out what was happening and eventually called in her immediate supervisor, who informed me that their booking system must have hanged at the time I was making the booking (as if it was my fault).

He also informed me that the hotel was fully booked and that they were going to offer me a refund and not a room. By then I was getting angry and didn’t care to hide it.

To cut a long story short, I had to go back home and miss the conference.

One of the main reasons that hotels exist is so that they can get more guests. The more happy guests, the higher the profits. This is the reason why they need to have a reservations system in place that is easy to use and can be accessed by customers around the clock. This will be convenient since customers can check the status of the hotel and make, amend, or cancel their bookings.

I don’t think you would want to be in my shoes, which is why I insist that a hotel online booking system should be good. “

From my perspective, what are the advantages of a good online hotel booking system?

Cloud Property Management Software
Cloud Property Management Software

24/7/365

It works around the clock and clients can book at their convenience, since it isn’t limited to their working hours. This is convenient to visitors and beneficial to the hotel since the bookings are bound to increase. Imagine being put on hold when booking via a phone call! I personally hate that and would prefer to make the booking to my convenience.

Analytic Tools

A good system should have analytic and insights tools. These can keep track of every reservation and also understand the behaviors of each individual guest who uses it often. This includes the types of rooms they prefer, their meal plans, and any other special requests. This will endear their guests and make them more likely to book again.

Marketing Tool

A good online hotel reservation system can be used as a marketing tool when integrated with social media and blogs. Most people spend a lot of time on social media and optimizing campaigns on the platforms is bound to make potential customers notice the hotel. It would be easier for them to book and pay without having to leave the platforms.

Lower Workload

You don’t have to hire too many staff to do the job that can be done by the online booking system. This means that you get to save more on salaries and increase your revenues. It will not only save reservation staff man-hours, it could also do some of your accounts by accepting payments and updating them.

Decreased Number of No-Shows

When people book rooms themselves through the system, they are more likely to show up since they have paid in advance. The system can automatically release rooms for those that aren’t likely to show up, or those who haven’t paid by the deadline.

Property Management Software
Property Management Software

Payments are Easier and Faster

Guests feel better when they don’t have to stand by the counter, waiting for their payments to be processed. The online system should have a payment platform integrated into it. it also saves the hotel time and staff. When there are cancellations, you can charge cancellation fees where applicable.

A New Booking Trend

The world is an ever evolving place and right now everyone has gone digital. The internet is the most used resource for everything, including looking for hotel accommodation. This means that having an online presence is bound to increase revenues if the right tools are provided to make life more convenient. This automatically means people are more bound to make bookings online as opposed to calling or going to the property.

Customer Support

The online booking system should have an effective support system to handle all sorts of queries regarding to the services they offer. This personalized customer support will make clients more likely to make bookings. This also means that dealing with customers directly will be greatly minimized.

Going Green

Online bookings mean that there will be less paperwork when it comes to booking forms and receipts, among other things. This means that less trees will be cut and the world will remain a healthier place to be.

The Lobby Boy – Cloud Property Management Software

The Lobby Boy is the best booking system you can get, coming with all the advantages we have mentioned above. They have excellent services and customer care, ensuring that the booking system is up to date and won’t hang on you the way another one did for me. your clients will be happy about the ease and convenience, while as a hotel, you’ll offer simplicity when it comes to making reservations, meaning more bookings, and higher revenues.

Tim Osundwa, frequent business traveler 2019.

Hostel Management Software

A digital solution that will improve operations and boost profits.

1.    Efficiency-Oriented Solutions

The Lobby Boy software offers an automated solution to processes, freeing up staff time to focus on other more guest centric and important actions that will improve the stay of guests. Saving time and Reduce Errors

2.    Transparency-Based Communication

Simplified and clearer liaison with the different operational departments from front end, housekeeping and accounting.

3.    Channels of Distribution

Scheduling, advertising and manually coordinating inventory across different online channels, leaves room for mistakes and errors, wastes time, staff resources, and could have a negative impact on the overall guest experience. The Lobby Boy is integrated with Myallocator, managing the distribution of your content simultaneously across hundreds of online channels, whilst your team manages all the bookings within The Lobby Boy system, minimizing issues or mistakes in bookings.

4.    Sophisticated Revenue Tactics

The Lobby Boy software, allows users to implement effective revenue management strategies with accurate and real-time data tracking.

Along with comprehensive performance reporting to further plan and enhance revenues streams and opportunities.

5.    Streamlined Check-Ins/Outs, Bookings, and Billing

You can easily miss out on repeat business due to the lengthy time taken during check-ins and check-outs, and not to mention other things such as billing, credit card processing issues, mini-bar usage, housekeeping, guest requests. So employing The Lobby Boy software means that these are all automated, easily, and efficiently, giving the guests a smoother more pleasant experience.

Hostel Management Software

6.    Real-Time Monitoring

As a business owner or manager, you’ll have more efficient control over bookings, rates, and performance of your facilities since The Lobby Boy software will offer up real-time monitoring and data of all the functions it performs, on all the platforms.

7.    Less Paper, More Green

Using internet-based software means that the operational costs will be reduced when it comes to stationery, storage, and even transportation. Less paper means being green.

8.    More Organizational Productivity

The Lobby Boy software encapsulates all your offerings, systems, processes and services, in one place, organized for efficiency and greater productivity.

9.    Better Customer Service

The Lobby Boy platform is user-friendly, intuitive in the services and functionality, such as taking payments or check-in availability, and it makes it easier for managers to respond to customer concerns or queries.

10. Increased Competitive Edge

When using The Lobby Boy, management can focus on improving the guest experience rather than administration and paperwork. As a result of improved internal processes comes greater guest satisfaction.

The Lobby Boy was created and designed from the ground up with direct involvement of seasoned Hoteliers to meet their day to day operational needs.

12 Features of The Lobby Boy Software

October 15, 2019 | The Lobby Boy | No Comments

Best Hotel PMS

A digital solution that will improve operations and boost profits.

1.    Mobile Friendly

More and more people are looking for travel and accommodation online using their smartphones or tablets and even go ahead and make the reservations directly from their mobile devices.

The Lobby Boy software is mobile friendly and ideally suited for presenting options for guests, dynamic guest communication, housekeeping schedules, room changes, and of course mobile check-in.

2.    Cloud-Based

Being cloud-based means that users can access this software from anywhere, and at any time.

3.    Today’s Agenda

The software shows the daily status of the rooms, such as the occupancy, check-in and check-outs, lodging status, events, and other things related to your property bookings at a glance.

4.    Property Management System & Channel Management Integration

There is easy synchronization with hundreds of online booking platforms; such as Expedia, Booking, AirBnB, eBookers, and HostelWorld.  Since the software is integrated with Myallocator, all bookings information and confirmations regarding reservations from the different platforms are returned to the user in real-time.

5.    Extras/Services

Users are able to keep track of the extra services requested by individual clients such as meals, alcoholic drinks, car rentals, and even anniversary requests.

6.    Multiple Users

Multiple employees within their respective management roles can have differing account access to monitor all of the accommodation process.

Best Hotel PMS
Best Hotel PMS

7.    Starts from 12.5 €

The pricing of this software is calculated based on the number of rooms, not the number of beds.

8.    Multiple Properties

For users that own more than one property, multiple properties can be managed through the one software. Managed, monitored and reported separately.

9.    Shared Inventory

Sharing the inventory across one or more properties is easily managed within The Lobby Boy, maximizing occupancy rates and guest experience.

10.    Calendar

An easy to use calendar gives you access to your booking schedules on a daily, weekly, monthly, and annual basis.

11.    Agenda

The agenda shows the occupancy and lodging status, such as check-ins, in-house, check-outs, and the number of free rooms.

12.    Easy Room Setup

It is easy for users to manage the rooms of their properties with a simple and intuitive set up process.

The Lobby Boy was created and designed from the ground up with direct involvement of seasoned Hoteliers to meet their day to day operational needs.

Best Property Management Software

Imagine having a property management software system which is specific to the needs of your business! This would include handling multiple booking channels, checking room availability, daily, weekly and monthly rates, taking and amending reservations, accepting payments in multiple currencies, and corresponding with guests before, during, and after their stay.

Well that is the very reasons why The Lobby Boy was created with direct involvement from seasoned Hoteliers, Owners and Managers.

The way the global accommodation market is today with the majority of potential guests searching the internet for the best deals, by location, checking for definitive dates, and making their bookings directly themselves, rather than using third party travel agents means that operators need to be even more tech savvy, aggressively market and provide that ultimate guest experience more than ever before.

Online bookings whilst not a relatively new concept it remained the domain of the much larger Aggregators and Hotel Groups, with their significant financial capacity and IT resources. However, software development like much of technology tends to become more affordable with time and competition thus opening up the opportunity to compete on a more even footing.

So much so that it is now easily within the grasp and being readily adopted by many smaller Hoteliers, Boutique Hotels, Hostels and individual property owners. Particularly now that more people spend a lot of their time online – both guests and accommodation owners, managers/staff.

Best Property Management Software
Best Property Management Software

The old physical paper based and PC booking systems used initially by much smaller accommodation providers, were very cumbersome and limited to collecting basic information – only capturing things like names, places of residence, their rooms, and the estimated time of arrival/departure.

One of the reasons for this was because guests were acquired via traditional media – TV, radio, newspaper, magazine, snail mail, phone calls and walk-ins’. Then greater worldwide internet usage totally disrupted the way that many businesses undertook their operations. With the Travel and Accommodation sector being early adapters and catalysts of online marketing and inevitably the demand for systems improvement.

Hoteliers and other property owners adapted to new innovations and technologies in running and marketing their businesses. Property management systems like The Lobby Boy are a part of that technology in the forefront of improving the overall workflow, integration and guest experience.

The Lobby Boy is a cloud-based software that is designed and built for convenience when it comes to property and channel management. It makes things easier for both property management and guests alike.

It manages to handle different types of properties such as the ones mentioned below, among others:

  • Hotels & Resorts, large and small
  • Condominium Hotels
  • B&B’s
  • Vacation rentals
  • Corporate housing
  • RV Resorts
  • Campsites
  • Private residence clubs, Aribnb’s
  • Workforce housing
  • Timeshare Resorts
Best Property Management Software
Best Property Management Software

12 Features of The Lobby Boy Software

  • Mobile friendly
  • Cloud-based
  • Today’s agenda
  • Property Management System &
    Channel Management Integration
  • Extra Services
  • Multiple users
  • Starts from 12.5 €
  • Multiple properties
  • Shared inventory
  • Calendar
  • Agenda
  • Easy room setup

1.    Mobile Friendly

More and more people are looking for travel and accommodation online using their smartphones or tablets and even go ahead and make the reservations directly from their mobile devices.

The Lobby Boy software is mobile friendly and ideally suited for presenting options for guests, dynamic guest communication, housekeeping schedules, room changes, and of course mobile check-in.

2.    Cloud-Based

Being cloud-based means that users can access this software from anywhere, and at any time.

3.    Today’s Agenda

The software shows the daily status of the rooms, such as the occupancy, check-in and check-outs, lodging status, events, and other things related to your property bookings at a glance.

4.    Property Management System & Channel Management Integration

There is easy synchronization with hundreds of online booking platforms; such as Expedia, Booking, AirBnB, eBookers, and HostelWorld.  Since the software is integrated with Myallocator, all bookings information and confirmations regarding reservations from the different platforms are returned to the user in real-time.

5.    Extras/Services

Users are able to keep track of the extra services requested by individual clients such as meals, alcoholic drinks, car rentals, and even anniversary requests.

6.    Multiple Users

Multiple employees within their respective management roles can have differing account access to monitor all of the accommodation process.

7.    Starts from 12.5 €

The pricing of this software is calculated based on the number of rooms, not the number of beds.

8.    Multiple Properties

For users that own more than one property, multiple properties can be managed through the one software. Managed, monitored and reported separately.

9.    Shared Inventory

Sharing the inventory across one or more properties is easily managed within The Lobby Boy, maximizing occupancy rates and guest experience.

10. Calendar

An easy to use calendar gives you access to your booking schedules on a daily, weekly, monthly, and annual basis.

11. Agenda

The agenda shows the occupancy and lodging status, such as check-ins, in-house, check-outs, and the number of free rooms.

12. Easy Room Setup

It is easy for users to manage the rooms of their properties with a simple and intuitive set up process.

Property Management Software
Property Management Software

10 Benefits of The Lobby Boy Property Management Software

There are many benefits that come with The Lobby Boy software for business owners,:

1.    Efficiency-Oriented Solutions

The Lobby Boy software offers an automated solution to processes, freeing up staff time to focus on other more guest centric and important actions that will improve the stay of guests. Saving time and Reduce Errors

2.    Transparency-Based Communication

Simplified and clearer liaison with the different operational departments from front end, housekeeping and accounting.

3.    Channels of Distribution

Scheduling, advertising and manually coordinating inventory across different online channels, leaves room for mistakes and errors, wastes time, staff resources, and could have a negative impact on the overall guest experience. The Lobby Boy is integrated with Myallocator, managing the distribution of your content simultaneously across hundreds of online channels, whilst your team manages all the bookings within The Lobby Boy system, minimizing issues or mistakes in bookings.

4.    Sophisticated Revenue Tactics

The Lobby Boy software, allows users to implement effective revenue management strategies with accurate and real-time data tracking.

Along with comprehensive performance reporting to further plan and enhance revenues streams and opportunities.

5.    Streamlined Check-Ins/Outs, Bookings, and Billing

You can easily miss out on repeat business due to the lengthy time taken during check-ins and check-outs, and not to mention other things such as billing, credit card processing issues, mini-bar usage, housekeeping, guest requests. So employing The Lobby Boy software means that these are all automated, easily, and efficiently, giving the guests a smoother more pleasant experience.

6.    Real-Time Monitoring

As a business owner or manager, you’ll have more efficient control over bookings, rates, and performance of your facilities since The Lobby Boy software will offer up real-time monitoring and data of all the functions it performs, on all the platforms.

7.    Less Paper, More Green

Using internet-based software means that the operational costs will be reduced when it comes to stationery, storage, and even transportation. Less paper means being green.

8.    More Organizational Productivity

The Lobby Boy software encapsulates all your offerings, systems, processes and services, in one place, organized for efficiency and greater productivity.

9.    Better Customer Service

The Lobby Boy platform is user-friendly, intuitive in the services and functionality, such as taking payments or check-in availability, and it makes it easier for managers to respond to customer concerns or queries.

10. Increased Competitive Edge

When using The Lobby Boy, management can focus on improving the guest experience rather than administration and paperwork. As a result of improved internal processes comes greater guest satisfaction.

Bottom line

In the accommodation business, effective and efficient management of assets is a major concern of property owners and managers. Whilst there are many property management software companies out there not all of them can offer all the functionality and ease of use that The Lobby Boy provides.

The Lobby Boy was created and designed from the ground up with direct involvement of seasoned Hoteliers to meet their day to day operational needs.

A digital solution that will improve operations and boost profits.

Working in the hospitality industry can be very tiring and challenging due to the fact that different circumstances may occur this way making your daily job harder and above everything riskier. Your guest may encounter in different situations, including here your staff too. And in order to keep your guests safe and your staff as well, you should take some measures. Here are some tips which would help in reducing violence.

Be aware that it can happen anywhere: People you might know, or faces you have never seen.

Prepare your staff awareness: teaching them how to approach to different situations that involve their own and clients security. Teach them the appropriate way of stepping-in when they see suspicious behavior before it escalates to violence. There are some sings to look for: aggression, sulking or even a possible temper-tantrum at check in, disregarding the authority, and usage of inappropriate statements.

Availability: Try to be more available and more understanding for your staff in order for them to report to you any suspicious behavior they might occur into.

Creation of Safety policies: When you create your safety policies, you inform your staff what needs to happen if there should be a crisis, including here a violent person or a natural disaster, either way a written plan of action should exist.

Security cameras: By installing security cameras, you are more aware of what is happening around your hostel/hotel, and this way the person responsible can easily deter guests from causing any kind of problem.

Quiet Areas: In order to prevent any potential theft happening in your hostel/hotel, the quiet areas should be patrolled, this way no thief would take that risk, knowing that there are always people there.

Reputation Management

April 23, 2019 | The Lobby Boy | No Comments

We are all aware that online reputation has become very important for every business. And the management of their online reputation should be part of their business strategy. By online reputation you are more aware of how the guests perceive your business. You should engage with your guests by answering to their reviews. When you get positive reviews you should try your best and make sure to make good use of it by maximizing its exposure, whereas you should as well try to response to the negative reviews in a positive way ensuring them that you will try to resolve their problem, and this way you also get some insights on what is going wrong with your business and what you can do to improve your services. Based on some statistics we have obtained around 93% of consumers think that reviews are very important especially when you’re deciding to book a room in a hostel/hotel. And then there’s another 50% of those who decide not to book a room when any reviews do not appear on the page of the specific hostel.

Because reviews are very important, you should try to encourage your guests in writing a review at your page by sending them emails after they have checked out. And it actually not only provides you more reviews but it as well prevents getting fake reviews. You should always try to stimulate conversations, by answering to your guests reviews, they will immediately share it In their profiles and more people will be aware of your existence.
We know that getting bad reviews drives you into thinking a lot of people will take these into account and we will lose a lot of potential guests.

But in reality that is what reputation management is all about, you making good use of bad reviews. You should try to provide an appropriate answer to each of your bad reviews due to the fact that people might start speculating. An 82% of people asked said that when hostels responded to bad reviews improved their perception of the hotel. And a 62% said that it made them actually book a room there.

You should try to make good use of all your reviews on different platforms and this way your potential clients are more aware of the services you provide and your business.

How to get rid of bedbugs?

March 30, 2019 | The Lobby Boy | No Comments

They do not fly but they can move easily and quickly over ceilings, walls and floors. But the female bedbugs are the most dangerous because they may lay hundreds of eggs, each of which is about the size of a speck of dust, over a lifetime. It happens to most of the hotels and hostels due to the fact that they enter the room through clothes, mostly luggage. They naturally tend to live in groups and in hidden places, but their favorite place to live in is under mattresses and bed frames, usually places where they can hide and where they have a direct access to people to bite during the night.

However, Hostels try to be very cautious and careful when it comes to bedbugs, because if they happened to be found at any of their rooms that would be bad publicity and that would mean that the hostels will lose a lot of clients. If you are suspecting that one of your rooms is infested by bedbugs, here are 4 ways to properly inspect the room:

1. Start with the bed and by placing the sheets out as flat as possible inspect each sheet carefully by using your flashlight. Pay particular attention to the edges, corners, folds, and seams.
2. Closely examine the folds and visible seams in the corner of the mattress for signs of bed bugs. Use the credit card to peel back the seams of the bed to see beneath them. Bed bugs often squeeze into small crevices to hide, especially during the day. While you’re examining the corners, make sure you lift the mattress itself to look beneath it. Also, they are very sticky, so they might get stuck to the creases of the bed.
3. The headboard is one of the most popular of those hiding places. You have to check along the grooves, behind the bed, and then against the wall. And also you have to check the nightstands as long as you’re underneath there.
4. Check the curtains. Simply give the inside and outside of the curtains a detailed inspection. Make sure you smooth out any wrinkles to make sure you are seeing the entire curtain, and whatever that might be in it.

Take these steps to properly inspect the room, because it’s very important to prevent bedbugs from spreading at your hotel/ hostel. If you are suspecting that one of your guests was touched by bedbugs do not feel sorry to tell them because they would appreciate more the honesty, and would show more respect knowing that you take the issue of bedbugs very seriously. Because heat remains bedbug’s best enemy, recommend the person, to try drying the luggage and then all of the clothes. After all it can happen to any of us.

What is Revenue Management?

March 29, 2019 | The Lobby Boy | No Comments

Revenue management is mostly defined as “Selling the right room, to the right client, at the right time, for the right price, on the right distribution channel, with the best cost efficiency”.

It helps in predicting and understanding the consumer demand, and knowing when to sell the right room at a lower price if we do not expect a higher demand.

But what is really Revenue Management? Well, it is known as the use of analytics, which help to predict the behavior of customers, so that the price and the availability of a product can be optimized to generate the maximum amount of revenue possible.

Within the hospitality industry, the main purpose is to increase revenue while selling the same number of hotel rooms. In essence it is mainly about matching supply and demand. Successful revenue management basically involves the understanding of what the customer’s thoughts and perceptions of value are. This sometimes can mean refusing to sell a room today, because you are hoping to sell it for a higher price tomorrow. However, it might also mean recognizing when we are facing a lower demand and that we should sell at a discounted price. And if we manage to create an effective hotel revenue management, we can easily see if by chance we are paying too many staff members during slow time periods, or if we should hire more people during the busiest times of the year.

Revenue management is the most useful tool within the hotel industry that is available to managers because it allows them to generate more revenue from the guests. And it is defined by these 4 components as following:

  1. Customer segmentation
    This component is very important because through it we segment the customers according to their age, gender, trip’s purpose, spending habits or their interests.
  2. Demand forecasting
    Through Demand forecasting we analyze the information with regard to the past demand across all the consumer segments and by that we can predict whether the demand will increase or decrease. It is important because through demand revenue we set prices and create promotions through which more guests will engage.
  3. Yield management
    The component of Yield management is mainly focused on the price and the volume of sales. It defines what would be the perfect price to sell the product, through which we would maximize our profit.
  4. Dynamic pricing
    Dynamic pricing as an approach allows retailers to change the price of their product according to market demand. These dynamic pricing strategies allow hotels to keep up with the market and to maximize the rate of occupancy.

As we can see a Revenue Management would be useful in each industry, but it is essential to the hotel industry.

Top 5 Hospitality trends in 2019

March 26, 2019 | The Lobby Boy | No Comments

Previously, Hotels and hostels were a place for people to feel better, and remove their mind from work. And certainly these people would say that the impact of technology on this industry is crucial. Because various transactions happen while using the technology and being online.

These are some trends that each hotel could use in their advantage:

  1. Millennials
    The millennials tend to travel a lot and most of the time they behave spontaneously. And due to that reason as a hostel you should try to make it easier for them to check in, and also you should try to provide good quality food for reasonable prices. And you benefit from them because they will post on social media and that would promote your hotel.

2. Tech explosion
These hotels should try to be more up-to-date, meaning that for every potential conference or business meeting to be held there, they need to provide their consumers with high tech equipment and more importantly a knowledgeable support staff, so when the customers need help to be provided instantly.

3. Influx of international visitors
Hotels should provide their customers staff who knows and speaks many languages fluently, so that the customers would feel more welcome and more like home. That would benefit the business because most of the time, based on other people’s experiences in many hotels the staff is not well equipped in speaking other foreign languages. With that provided more customers would choose your hotel first rather than others.

4. Emphasizing well-being
Nowadays people are very focused on their well-being. A lot of people have decided to stop using junk food and are more focused on creating a healthy life-style. That is why; a hotel should try to create more recreational spaces such as well-equipped fitness and pools, and a variety of healthy food options, and gaming spaces, table tennis, dart, table soccer, where people could spend more time, meet new people and enjoy their stay.

5. Need for seamless technology
Each day the technology is improving and every industry is benefiting from using it. In the hotel industry the improvements that have been made have made booking a room more attractive for people and even entering a hotel room easier than ever. Simply by offering mobile check-in and digital concierge services we make it more fun and easy for our customers to share information.
We have provided only 5 trends but a lot of attention should be paid to these in order for your business to be more modern and for you to attract more potential customers.

Ways to increase your occupancy

March 9, 2019 | The Lobby Boy | No Comments

Increasing your occupancy is a daily struggle for every Hotel, Hostel and B&B owner. Every business has its own strategy and sometimes revenues are just not satisfactory. Coming up with a profitable strategy for your Hotel, Hostel and B&B is not easy.

First of all, the key to create the best strategy is to know the target market. Let’s not forget you should know your surroundings, meaning that you should see what your competition is doing, perfect timing can have an outstanding results with small changes you make. NEVER say that you don’t have any competition and don’t start off by saying that we are the REAL deal. Not paying attention at your competitors can cost you in the long term.

Start promoting, make a package deal, use different holidays like: Valentine’s Day, Christmas, Independence Day, this was you can start to attract more customers.

To do a promotion, it’s good to start with Online Traveling Agencies “OTAs” where your property is listed such as Booking.com, Hostelworld.com, Expedia.com, Airbnb.com est. since they already have the tools for you to make a promotion on their site.

Booking.com has e feature called “Visibility Booster” (I use this from time to time at my Hostel), and what this does, it improves your ranking on their site. To use this feature that booking.com offers, you need to increase you commission fee that you pay to booking.com. I usually use this feature during the low season when the competition is at its highest.

Hostelworld.com has a feature called “Feature Listings” and to use this feature you need to pay for it. What this does is that it gives you premium visibility on their site by listing your property at the Listed Properties. Another feature that I use is “Elevate” where by increasing your service fee percentage, where you can improve the ranking of your property on the Hostelworld.com website. I use this feature constantly for my hostel, sometimes I increase the commission fee to get better ranking depending of course on the ranking of my competitors.

You should also make good use of multiple social media platforms in the market. Each reservation that comes from your social media platforms, you make more money since you are not paying the commission fee for every booking. What I did for my hostel is; I have updated the cover picture and have added “Book Directly for 10% discount”, this way guests pays less for the reservation and I still earn more compared to the commission fees from OTAs. But bare in mind that OTAs are still your main source for getting more reservations.      I hope that these tips were helpful enough for you, and have had a positive impact for your property. Any feedback and also tips from you would be much appreciated, with the aim of helping fellow hostel owners.