A hotel room booked direct

More direct bookings

Move guests off the OTA and onto your own site

An OTA booking costs fifteen to eighteen per cent. A direct booking costs roughly one and a half. On a hundred thousand euros of room revenue, that gap is a salary.

This is not about abandoning the OTAs. It is about making sure the guest who found you there books with you the second time.

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See the platform

The billboard, then the shop

Let the OTA find them. Make sure you keep them.

Most guests who discover you on Booking.com go on to check your own site. What decides the booking is whether your site loads quickly, shows the same room, and gives them a reason that costs you less than eighteen per cent.

  • Be easy to book

    A booking page on your website, Instagram and WhatsApp, so guests can book wherever they find you.

    • Website booking page
    • Social media
    • Shareable link

  • Be faster

    A booking page that works on any phone, where guests confirm their stay in a few taps.

    • Works on any device
    • Pay at booking
    • In the guest's language

  • Be worth it

    Give something the OTA cannot: a promo code, breakfast, a better room.

    • Promo codes
    • Tours & extras
    • Rates per channel

Your best offer

Make booking direct the better deal

Keep the same public price everywhere and still give direct guests more: a promo code, or extras like breakfast and tours offered while they book.

A promo code takes a percentage or a fixed amount off, only on the rate plans and dates you choose.

See the booking engine

Your website

The lobby most guests see first

The booking engine takes the commission out. Your website decides whether the guest ever reaches it: whether it loads on a phone, looks like the hotel they saw on Booking.com, and makes booking direct the obvious choice.

No website yet? Start with a simple one made in thelobbyboy. If yours is slow or dated, our design partner builds new ones around your hotel, with the booking engine in from the first day.

See hotel websites

Pay a payment fee, not a commission.

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