Company newsApr 22, 20242 min read

New partnership with Aston Group

thelobbyboy has entered a strategic partnership with Aston Group, which will take our property management system to hoteliers in new markets around the world.

We are pleased to announce a new strategic partnership with Aston Group, a group with a strong presence in the hospitality industry.

For us, this is more than a business agreement. It is a significant step forward in our aim of changing how properties are managed, all over the world.

A shared outlook

The partnership is led on Aston Group's side by its CEO, Manuel Barreiro, and rests on a shared belief in innovation and in doing things well. Manuel's confidence in our property management system (PMS) reflects how robust and reliable the platform is, and how it connects with leading reservation channels such as Booking.com, Airbnb, Expedia and Hostelworld.

Aston Group's investment and endorsement show their faith in our technology, and in the difference it can make for hotel owners worldwide.

Taking thelobbyboy to new markets

Through this partnership, thelobbyboy will reach new markets around the world. With Aston Group's network and presence in the industry, we will introduce our PMS to hoteliers in a number of countries, helping them run their properties more efficiently and connect with the major reservation platforms without the usual effort.

This growth matters to us, because our work is about helping hotel owners run their operations more efficiently and give their guests a better stay, wherever they are.

Thank you

We are grateful to Manuel Barreiro for his trust in thelobbyboy. He saw the potential of our PMS, and that matches our own aim: property management that is simple to use and within reach of every property.

What comes next

This partnership is only the beginning. We will use it to keep bringing new ideas to hospitality, so that hoteliers have the best tools to succeed in a competitive market. Together, we intend to make a real difference on a global scale.

There will be more news as we reach more properties and improve our services, helped by partnerships like this one with Aston Group.

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